Privacy policy
Privacy Policy
This Privacy Policy explains how we collect, use and protect your personal data when you visit bemodo.uk or place an order with us. We process your personal data in accordance with the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018.
1. Who is responsible for your data
The controller responsible for your personal data is:
MB INT. LLC 30 N Gould St Ste N, Sheridan, WY 82801, United States Email: office@bemodo.uk
2. What data we collect
Depending on how you use our Website, we collect:
- Order and contact data: name, delivery and billing address, email address, phone number (optional), order details.
- Payment data: processed by our payment providers (e.g. Shopify Payments, PayPal). We do not store your full card details.
- Account data (if you create an account): login details and order history.
- Communication data: messages you send us, e.g. by email.
- Technical and usage data: IP address, browser type, device information, pages visited — collected via cookies and similar technologies (see our Cookie Policy).
- Marketing preferences: whether you have subscribed to our newsletter.
3. Why we use your data and our legal bases
| Purpose | Legal basis (UK GDPR) |
|---|---|
| Processing and delivering your order, handling returns and refunds | Art. 6(1)(b) – performance of a contract |
| Payment processing and fraud prevention | Art. 6(1)(b), Art. 6(1)(f) – legitimate interests |
| Customer service and responding to enquiries | Art. 6(1)(b), Art. 6(1)(f) |
| Complying with legal obligations (e.g. tax and accounting records, VAT) | Art. 6(1)(c) – legal obligation |
| Email marketing / newsletter | Art. 6(1)(a) – your consent, which you can withdraw at any time via the unsubscribe link |
| Analytics and improving our Website | Art. 6(1)(a) – consent (via cookie banner) and/or Art. 6(1)(f) |
| Establishing, exercising or defending legal claims | Art. 6(1)(f) |
4. Who we share your data with
We share personal data only where necessary, with:
- Shopify Inc. – our e-commerce platform, which hosts the Website and processes orders on our behalf;
- Locema GmbH, Schwerin, Germany – our fulfilment and returns partner;
- Payment providers (e.g. Shopify Payments, PayPal) to process your payment;
- Delivery carriers to deliver your order;
- Email and marketing service providers (only if you have subscribed);
- Professional advisers and authorities where required by law (e.g. HMRC).
All service providers act under contracts that require them to protect your data.
5. International data transfers
We are based in the United States, and some of our service providers process data outside the UK (including in the USA and the European Economic Area). Where your personal data is transferred outside the UK, we ensure an adequate level of protection through one or more of the following safeguards:
- transfers to the EEA, covered by the UK's adequacy regulations;
- transfers to US providers certified under the UK Extension to the EU–US Data Privacy Framework;
- the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses.
You can contact us for more information about the safeguards used.
6. How long we keep your data
We keep personal data only as long as necessary for the purposes described above:
- Order and invoice data: for the retention periods required by tax and commercial law (generally up to 6 years for UK VAT purposes);
- Account data: until you delete your account or after prolonged inactivity;
- Marketing data: until you withdraw your consent;
- Technical data: see the storage periods in our Cookie Policy.
7. Your rights
Under the UK GDPR you have the right to:
- access the personal data we hold about you;
- rectify inaccurate or incomplete data;
- erase your data ("right to be forgotten") in certain circumstances;
- restrict processing in certain circumstances;
- data portability – receive your data in a structured, machine-readable format;
- object to processing based on legitimate interests, and to direct marketing at any time;
- withdraw consent at any time, without affecting the lawfulness of processing before withdrawal.
To exercise any of these rights, email us at office@bemodo.uk or contact our UK Representative. We will respond within one month.
8. Complaints
If you are unhappy with how we handle your personal data, please contact us first so we can try to resolve the issue. You also have the right to lodge a complaint with the UK supervisory authority:
Information Commissioner's Office (ICO) Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF ico.org.uk / Helpline: 0303 123 1113
9. Security
We use appropriate technical and organisational measures to protect your personal data, including encryption (TLS/SSL) for all data transmitted via the Website and access controls for our systems.
10. Children
Our Website is not directed at children under 16, and we do not knowingly collect personal data from them.
11. Changes to this policy
We may update this Privacy Policy from time to time. The current version is always available on the Website, with the date of the last update shown at the top.